Seltzer Cole is a writer, coach, communication consultant and creator of The Masterclass and The Reputation Manager.

In addition to his role as an Associate Consultant with the Local Government Association, Seltzer has worked on media and public relations briefs for the London Borough of Tower Hamlets, Essex County Council and Luton Council.

He's worked as a producer, videojournalist, presenter and news editor for LBC Radio and Channel One and managed writing and editing projects for Barclays Bank, Abbey National (now Santander), GfK and Black River Chocolate.

Seltzer has held crisis management, social media and reputation management sessions for hundreds of elected representatives across the UK. He's also made personal development and career presentations to the Association of Democratic Services Officers, Great Ormond Street Hospital and the City Business Library.

He is the author of publications, including 'I Love You, I Love You, I Hate You So Much'.

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About Seltzer

Seltzer is an insightful, empathetic and experienced coach and an enthusiastic, innovative and insightful communication professional with a background in the fast-paced worlds of television and radio news and current affairs and public sector crisis management.

He is an 'explanation specialist', with exceptional interpersonal skills and a passion for clear, jargon free communication.

He has a keen interest - backed up by ongoing training - in life coaching, cognitive behavioural therapy, life skills coaching, neuro linguistic programming and positive psychology.

He is a member of the International Association of Coaching.